From piste to powder, distant backcountry peaks to local Nordic tracks, Atomic exists to drive skiing forward.
Founded in 1955, Atomic makes the world’s finest winter sports equipment. For over 65 years, Atomic’s products have helped redefine the skiing experience for skiers of all levels, from beginners taking their first turns, to the greatest athletes pushing their boundaries at the very top of their sport.
Sustainability at the core – Winter sports are under immediate threat by the climate crisis. As a leading manufacturer, Atomic has a deep understanding of its impact. The brand follows a profound strategy on reducing the industry footprint.
Atomic athletes – Legends from all skiing playgrounds have chosen Atomic to support their athletic and creative ambitions. From the local hero Hermann Maier to the global phenomenon Mikaela Shiffrin and skier & artist Chris Benchetler, the athletes have shaped the Atomic brand.