Founded in the heart of Italy’s northeast, Roxa began in the 1980s when the Rosato brothers mastered the art of crafting ski boots for leading brands in the Montebelluna district. Officially established in 1992, Roxa introduced its own line of ice and inline skates, combining Italian craftsmanship with technical innovation. Every product is conceived, designed, and produced in-house, ensuring exceptional functionality, comfort, and precision. Proudly Made in Italy, Roxa stands for direct control, conscious design, and enduring quality. Today, the brand is present in over 40 countries, trusted by beginners and professionals alike for its reliable, high-performance skates built with passion and purpose.